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Are you unsure about investing money in a Marketing Automation Tool? In this article we discuss why and when you should move to a marketing automation tool.
Good discussion at the end of this post about when you need to move from email marketing to marketing automation tools. Check it out.
This is a guest post from Nate Desmond of SumoMe, plus half a dozen contributors you’ll encounter throughout the article. ...
Blog partnerships, popovers and prominent invitations to subscribe are just some of the ways great bloggers use to build their email lists.
Learn about 6 tools in detail and see screenshots. The first is an interesting app that allows you to encourage prospective clients to add their emails to your list by texting a keyword.
Give your blog subscribers more options by offering a daily or weekly subscription option in MailChimp. Step by step tutorial included in this post.
I prefer my email newsletter subscriptions to offer options. Here are screen by screen instructions to set up Mailchimp with daily and weekly alternatives.
See eMarketer research showing email marketing techniques used in 2014 and read a thought discussion of them.
Sending an email newsletter soon? Here's what you should nix in your newsletter before it goes out.
Excellent email marketing recommendations, as usual, to improve your newsletters.
Learn five tricks you can use to increase open rates, CTR, and conversions of your emails, text messages, and push notifications to customers.
Consider your From name, your headline, personalization and more to improve Click Through Rates..
Have you tried split testing yet?
If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!
Super Plugin and enables emails triggered by website actions of visitors.
Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you can send them automated follow-up emails based on those specific page views and segment your list to find your most engaged subscribers.
Just one idea from the post:
"You can email subscribers to encourage them to connect with you on a specific social media channel. Keep emails channel-specific to maintain a clear call-to-action.
"Think about what you offer via your social channel that you don’t via email. One of the best ways to encourage connection is to include some of your most popular posts from the past week or so."
Perhaps you haven't thought about how to grow your email list offline.... Here are valuable tips.
Marketing your products or services to a group of people using electronic mail services is called Email Marketing. Email Marketing reduces the delay a business
Strategies for engaging users without flooding their inbox.
Learn how to:* How to get 2X more opens and clicks from your onboarding emails* How to make the three must-have onboarding emails that actually get people using your app* A breakdown of how top companies like Mailchimp, Kickstarter, and Beats Music onboard their customers with email
Examples of onboarding, re-engagement and evaluation emails.for your review.
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Krista Bunskoek – Enjoy! Think email marketing is dead? Think again. Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received. Email is one of the most personal, customizable forms of online marketing.Continue Reading
List building methods. You've heard of them, but good reminders and suggestions.
Email remains vitally important to business-to-business marketers and is arguably more valued by industry professionals now more than ever before. According to a new eMarketer report, email marketing today requires sophisticated systems to manage cross-channel campaigns and deliver personalized, highly targeted experiences to customers.
Automation is critical to stepping up B2B email marketing.
"For B2B marketers that use email—and indeed for any B2B marketer today—personalizing messages and integrating channels are vital, and automation is essential for executing those tactics."
Remember when you were a kid. And you spent hours building the perfect sand castle. It had a moat. Towers on each corner. Windows. Doors. Then some other kid came along and kicked it down. All that hard work gone.
The post quotes stats that industry open rates are 15-40%. She aims for 50%. Wow. Read how she does it.
Mailchimp owns Tinyletter, "... an elegant way for people to send personal letters to their friends, fans and followers."
Email newsletters, old-school artifacts that were supposed to die with dial-up connections, are not only still around, but very much on the march.
Email newsletters regain popularity as a way to organize news and social media into relevant buckets.
Read Our Expert Reviews and User Reviews of 23 of the most popular Email Marketing Services here, including features lists, star ratings, pricing information, videos, screenshots and more.
Choosing email marketing software, or thinking of a switch? Here's one list reviews of all the major platforms.
Daily Egg says to test these email newsletter variables:
Are you struggling to find a suitable gift to offer your new email subscribers? These 30 ideas (with examples) will help you create an opt-in gift your ideal subscribers will LOVE!!
Love these many ideas for opt-in incentives for email subscribers.
Bottom line - use a corporate email as your reply to email. Learn why here.
Email marketing is a critical part of doing business and making money online. If you're not already focusing on growing your list, you should make it a priority today. And if you're already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.With an established email list you'll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google's algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.In this post you'll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
Good list of email marketing tools, with descriptions and links.
Onboarding your users the right way is important. Here are 15 ways you can onboard mobile and web with email, text messaging, and push messages.
Get ideas for emails to schedule to introduce members to your business and keep them engaged.
Resource post on list building. Good checklist and lots of ideas.