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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin
Yep, these are the email metrics that matter. Learn what they are and how to get better.
Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing.
Add links to your most popular pages or posts in your welcome email. And find out how to add Google Analytics UTM to track results.
In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.
Rather technical post getting into the difficulties of cross-domain tracking of customers with a specific solution.
By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.
Learn to use Google Analytics to better understand and improve email engagement.
Learn about 6 tools in detail and see screenshots. The first is an interesting app that allows you to encourage prospective clients to add their emails to your list by texting a keyword.