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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
Click the Filter tab to see subtopics. See more at http://pegcorwin.com.
Curated by Peg Corwin
Super good Email Marketing Podcast.episode. Do you know what a soap opera autoresponder series or open loop is?
Email automation is an essential part of a profitable email list for an online business. This guide steps you through everything you need to get started.
Email marketers, learn how to get started with email automation and what tools to consider.
The 2017 email marketing trends to grow your list, make more sales, and engage with your audience better.
VERY good post on email marketing trends, especially incorporating automation techniques now available in many platforms. A must read.
Social Media Marketing Podcast 224. In this episode Yaro Starak explores what you need to know to build successful email sales funnels that sell for you.
Email marketing case study -- "Yaro now markets a range of ebooks, his membership site, and a flagship course. Because he’s set up a range of email sequences to market each one, he’s free to spend his time blogging and doing podcasts. When someone new discovers him via a blog post or a podcast, his sales funnel automatically goes to work."
Discover how we created multiple email campaigns from a single sign up form to send relevant content to our subscribers, and how you can do the same.
Email marketers, learn how to personalize your email marketing with advanced platform features, now available on many email platforms.
This is maybe the simplest form of marketing automation that you can do. It involves the clever use of social, apps & a landing page to grow your email list
Marketers, grow that email list with a lead magnet, a landing page and email automation. It works.
Looking for a guide to email automation? This guide will help you understand exactly what you need to do and how you need to do it.
Overview of email automation from a pro on digital tools. Have you ever seen such a huge cheat sheet opt in box?
By ProBlogger Marketing Expert Alita Harvey-Rodriguez You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! It got readers thinking about how automation can ...more
Email marketers focused on sales often forget to make fans aware of useful features. And might you send reactivation emails automatically every 3 months? Food for thought here.
Lifecycle marketing is essential to retail success. Learn about the first 2 stages of the customer lifecycle: pre-purchase and post-purchase.
Learn the basics of lifecycle marketing with email here from Windsor Circle, which makes it easy.
Everything you need to get started with email automation, from tools to workflows to content tips.
Basic intro to Email Marketing Automation to welcome and engage new subscribers, to turn existing customers into fans and to reactivate those who haven't opened in a while.
When faced with less-than-ideal open and reply rates in their email marketing, one outreach team took action. In testing new email automation services, they were able to significantly increase their numbers across the board, supporting their link building ability and improving their outreach methods.
Sophisticated case study testing email automation and customization of Get Response and PitchBox.
In this article you will learn how to make some basic segments, ideas on promotions, and how to cross-promote brick-and-mortar retail with online stores.
Get the right tools to segment your email list and automate emails to specific segments to make the very most of your hard-won prospects and customers.
The amount of email marketing technology available to marketers is growing rapidly. In addition to email service providers, there are now contextual marketing solutions, marketing automation platfo...
I am helping a client choose a email automation solution for his ecommerce business. This post clarified the factors he must evaluate.
Stay in touch with all your prospects and clients each and every week with the amazingly effective, Set It And Forget It, Firefly Connections engagement system
I have NOT tried this email marketing service. If you are B2C in a retail niche, it might work for you. Since you can try it for free, why not see if it works for you?
I would certainly want to review and maybe tweak before they went out to customers.
Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.
When behavioral triggers for email marketing work so well, it is astounding that so few businesses use them.
Once an email marketing campaign is sent out, subscribers are going to get the content from that time of send – whether they open emails that day or a year from now. Most campaigns don’t take into ...
Personalization is the future of email marketing. Examples from this case study will give you ideas for your business.
We've written a lot on email marketing over the past few years, so here's some of the best in one handy post.
Great list of links organized by topic - subject lines, copywriting, sector examples, unsubscribes, frequency, abandonment, general, case studies, stats, reports, training.
Is it important to build your email list? Yes, you know it is. But you need to know how to keep them on your list, as Daniel Faggella explains.
Here’s a GREAT podcast (and transcript) that has a super story of a guy who built an martial arts ecommerce business in 18 months, earning $17,000 per month within 5 months, using email lists in a highly targeted way.
Get some tips for developing better relationships with your email marketing contacts.
Did you know that "secrets" is the most clicked word in lead nurturing subject lines? Find these tips and more to get leads to take action.
There's no doubt that personalization is hot, but most digital marketers still don't consider it a top goal. Even if they do, many don't use advanced tactics such as real-time personalization and predictive decisioning. The main reason? They haven't adopted the technology to do so.
We marketers are not taking advantage of the technology to personalize offers.
Quote: "Respondents also weren’t getting down to the nitty-gritty when using personalization, with 86% agreeing that they used broad segmentation techniques to execute campaigns in individual digital channels and 83% turning to simple business rules for targeting across digital."
Get some examples of different triggered emails to inspire your automated email marketing campaigns.
See good examples of these kinds of automated emails from big brands - welcome, re-engagement, confirmation, unsubscribe, thank you, time/date trigger.
Are you unsure about investing money in a Marketing Automation Tool? In this article we discuss why and when you should move to a marketing automation tool.
Good discussion at the end of this post about when you need to move from email marketing to marketing automation tools. Check it out.
Email remains vitally important to business-to-business marketers and is arguably more valued by industry professionals now more than ever before. According to a new eMarketer report, email marketing today requires sophisticated systems to manage cross-channel campaigns and deliver personalized, highly targeted experiences to customers.
Automation is critical to stepping up B2B email marketing.
"For B2B marketers that use email—and indeed for any B2B marketer today—personalizing messages and integrating channels are vital, and automation is essential for executing those tactics."
Learn about 6 tools in detail and see screenshots. The first is an interesting app that allows you to encourage prospective clients to add their emails to your list by texting a keyword.