Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.
Peg Corwin's insight:
Find Benchmarks and stats on
- Open rates
- Personalization - open and CTRs.
If you like this scoop, please consider a Thumbs Up or Share.