|Current selected tag: 'delivery'. Clear.|
Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
Click the Filter tab to see subtopics. See more at http://pegcorwin.com.
Curated by Peg Corwin
Clean up bad or old emails to improve the deliver-ability of your list.
Spam filters protect inboxes but sometimes they block our quality emails. Here are some of the best ways to get your email campaigns past spam filters.
In-depth post explaining how spam filters work with specific and practical recommendations on how to get your emails past them.
Example - Avoid Spam Traps
"If an email address hasn’t been used in years, ISPs sometimes convert that email address into a spam trap, called a honeypot. You will never know if an email address is a spam trap.
The best way to avoid spam traps is to never scrape websites or buy rented lists. As long as you follow ethical list-building tactics, you should be fine."