Make your emails standout this holiday season! Email examples, design tips and more.
|Current selected tag: 'design'. Clear.|
Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
Click the Filter tab to see subtopics. See more at http://pegcorwin.com.
Curated by Peg Corwin
Marketers who are creating email campaigns know that they have to think about responsive email design strategies first and foremost. It’s not easy to build a compelling email that will look great o...
Expert tips on designing emails that get opened and clicked. Detailed info.
Email open rates are, on the whole, abysmal.
According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%.
One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.
Schweitzer, who originally started out at the company.
"What can brands learn from TIME’s success to apply to their email marketing campaigns?
Appealing email from my inbox, with large graphics, little text and read more links. Note also the very narrow top banner, to give max visibility to the images.
If you like this scoop, would you consider a thumbs up or share?