Smush.it! – Reduce file size
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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin
Three tips for images in responsive emails:
- "Reduce from 300 dpi to 72 dpi,
- Optimize image width for 600 px
- Smush.it! – Reduce file size"
With Facebook organic reach reducing, email has become the new cool kid in the class. Here are 11 sure-fire tips on making sure your email marketing works.
Sample tips on email marketing.
# 5 is every email must add value to the reader. Easier said than done.,
#6 No pictures. "Studies have shown that emails do way better without the images." and "Unless you’d rather have a corporation feel over open rates, I would remove the header and logos."
I'd like to see more stats on whether pictures work or not.
Learn how to add alt text to your images to increase clickthrough rates on email CTAs." Source: http://blog.hubspot.com/how-to-add-alt-text-to-email-images-ht
Find steps to follow, with screenshots.
"The point it, all that time you spent designing beautiful graphics for your email goes down the drain if images aren't enabled in a certain email client. But you can still get your message across -- and maybe even get more clicks on your calls-to-action (CTAs) -- if you add custom alt text to your emails."