Email sender reputation determines whether or not your emails make it to the inbox. Learn what you need to do to get a great score.
Understand your email reputation and how to improve it.
"Email sender reputation is a score that determines how trustworthy you are – in other words, whether or not you’re a spammer. Your sender score is generated by Internet Service Providers (ISPs) like Comcast, Cox and Roadrunner, and mailbox providers like Gmail, Yahoo! and Outlook. These analyze a number of factors related to your email behavior, such as the number of emails you send, your complaint rates, bounce rates, how many times you landed in the spam folder, and more."
Find tips to improve it.