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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin
Super good Email Marketing Podcast.episode. Do you know what a soap opera autoresponder series or open loop is?
Looking for a guide to email automation? This guide will help you understand exactly what you need to do and how you need to do it.
Overview of email automation from a pro on digital tools. Have you ever seen such a huge cheat sheet opt in box?
Many marketers struggle with finding relevant content to include in their email newsletters. Learn how to find awesome content for your email newsletters.
Learn to share curated content and your own blogs posts in your customer emails to give value to your email subscribers. See simple sample emails to share a blog post or curated content in this post.
Learn how the marketing funnel and 5 email marketing strategies can guide your leads through the buyer journey, from prospect to customer to loyal fan.
Awareness, consideration, conversion, loyalty, advocacy - how well do your email newsletters lead people down the funnel? Learn do's and don'ts to make your process better here.
Lean startups need to see results with their email marketing efforts quickly. Here are four steps to help you learn from your audience and iterate quickly.
To run a lean email campaign, ask your audience what they want and then create 3-5 emails. Create feedback loops to improve. Then ask for feedback. Lean, simple and probably effective.
Linked email campaigns (or daisy chains) let you deliver more personalized experiences to your subscribers and keeps them engaged longer.
When you link email campaigns, you automatically send your subscribers who have completed one automated email series to another series. Learn how to really make this work.
Learn how to set up Browse Abandonment Campaigns and behavioral tracking to make bank this holiday season.
See 3 email tips for browse abandonment campaigns to improve your ROI.
We asked leading online retailers to unveil the biggest obstacle to an effective retention marketing strategy. The top two answers were 1) access to data and 2) a lack of time and resources.
Two ecommerce case studies about the old and new email strategies of retailers who now use Windsor Circle to create smart and targeted data segments.
In this webinar, “10 Best Practices for Email Lead Generation Campaigns,” Synchronicity Marketing and Clickback share: • How to convert your cold contacts in...
Informative VIDEO webinar about how to use a purchased emails to nurture, engage and convert email prospects.
When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.
Detailed and insightful post with great examples of email nurturing for ecommerce clients. Worth your time.
Email personalization is one of the most important things today. If you send people campaigns that aren’t relevant to what they want at that moment, there’s a good chance they’ll delete your email ...
Would you believe you should email more frequently? "By experimenting not only with frequency but with content and targeting, companies can increase opens and revenue while building better relationships with customers."
Stay in touch with all your prospects and clients each and every week with the amazingly effective, Set It And Forget It, Firefly Connections engagement system
I have NOT tried this email marketing service. If you are B2C in a retail niche, it might work for you. Since you can try it for free, why not see if it works for you?
I would certainly want to review and maybe tweak before they went out to customers.
But a good email autoresponder can bring you new customers like clockwork - even when you’re not working.
3 ideas for email auto-responders: a welcome email, a problem solver email and a case study email.
According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. … Continued
The most underused email strategy is segmentation. Learn how to slice and dice to improve open rates and conversions.
Sometimes the big changes are the ones that make the most difference. Here are significant adjustments you can make to your email campaigns to drive results.
To improve ROI, you should be testing your email marketing format, structure, time of day, content types and more. Learn the specifics here.
Start planning your marketing campaigns for 2015 with this Retail Email Calendar Infographic. Maximize your success this year!
Yes your email marketing needs a 2015 editorial calender as well as your blog. Find relevant themes by month in this post
Learn tips that will help you take your email marketing to the next level.
Excellent and reasonable emails to create to improve your conversion rates.
Does your email opt-in copy make prospects want to tune in for more?
If you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience.
Thorough post on getting people to opt into your email newsletter or list.
Learn the steps to take to perform a test that determines the best frequency at which to email your subscriber list.
I've been thinking about email frequency and found this evergreen post to share.
Email marketing for early stage startups -- Just start, be yourself, don't be afraid to ask.
Learn about different places to find content for your email marketing efforts.
Create email newsletters about popular industry Linkedin groups, FAQs on Twitter, FAQs from customers, and more.
Get the down-low on BuzzFeed's email strategy through this interview with their Newsletter Editor, Dan Oshinsky.
Buzzfeed has 14 niche email newsletters, with outstanding open and clickthru rates.
Quote: "We can give people a lot of content, and as long as it looks good on their phone, they're willing to take the time to scroll through and read it."
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Don't be ashamed -- We've all wanted to know the answers to these basic email marketing questions.
Interesting answer to the question of email newsletter vs email marketing:
" Most people think they need an email newsletter, but often your email marketing program will be more effective for building your business if you send really specific content tailored to your marketing funnel. Consider spending more time segmenting your lists and sending emails that feature just one piece of content that has the goal of getting recipients to progress further down the marketing funnel instead of rounding up a lot of content to share in a newsletter."
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Probably the biggest change to management practice in recent years has been the rise of email. Almost all forms of management, from review of information to actual decision making, take place within email. Even decisions that may take place in face-to-face meetings (real or online) frequently require the validation of a confirming email.
Something to contemplate: tags replace emails.
Quote: "Email is basically a form of distribution, it doesn’t really have any function outside of this. A tag, on the other hand, is a form of connection. It is a mechanism that allows the right people to be connected with the right information."
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