We took a look back at our most popular email marketing articles of the year. Without further ado, here were your favorites.
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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin
13 subject lines examples that actually work, the psychology behind them, and how to make them work for you.
Always good reminders about how to craft subject links to get those email marketing communications opened. Some gems here.
Email marketing is getting more difficult, but HubSpot's Director of Email Engineering Tom Monaghan has ideas to strengthen your strategy this year.
Solid email marketing advice for 2017, friends. "...email still works, but it's getting harder."
With thousands of emails sent during the holiday season, how can you make sure yours stands out above the rest? Check out this blog post for our actionable tips.
Valuable holiday best practices to create email promos that work.
Get inspired by these awesome examples of lead nurturing emails from a range of industries and companies.
How do you nurture leads using email without being too salesy? Get ideas here.
You've got the subscribers, but now it's time to keep them engaged. Follow these 8 tips to create an email newsletter your subscribers will love!
My fav email marketing tips here are a single call to action and to educate.
How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
Yes, yes, make that subject line clear, ask for something specific. See this and more tips.
Creating an automated welcome email allows you to introduce yourself to new subscribers. Watch Quick Tips to learn how to craft a perfect welcome message.
Tune in for quick email marketing tips, this one on welcome emails. Short and sweet.
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Solid suggestions for using emails to sell products during the holidays.
Grow your blog audience and connect with loyal readers with these five email marketing tips.
5 tips are: offer signup incentives, repurpose, leverage guest bloggers, promote your list on social, and curate.
People are opening your marketing emails using a plethora of email clients and devices. Learn how to optimize your emails so they look great for everybody you send them to.
8 surprising simple ways you can get the most out of your email marketing by understanding how email clients like Gmail, Apple and Yahoo sort and display links and text.
We've sifted through hundreds of emails sent by retailers last holiday season to pull out the top 25 campaigns you should run this holiday season as part of your marketing cadence. From shocking subject lines to delivering value without a discount, here are the Top 25 emails from 2014.
Look at the best holiday email campaigns of 2014 to draft your 2015 ones. Guide subscribers and deliver value without discounting. Wouldn't you like to do that?
How Vault Brewing Company uses email marketing to stay connected with their local community in Yardley, PA.
Interesting case study on using email tactics in a brewing business.
Email personalization is one of the most important things today. If you send people campaigns that aren’t relevant to what they want at that moment, there’s a good chance they’ll delete your email ...
Would you believe you should email more frequently? "By experimenting not only with frequency but with content and targeting, companies can increase opens and revenue while building better relationships with customers."
Magento blog post: 8 Tips for eCommerce Email Marketing Success in 2015
Among the tips are to use personalized subject lines and calls to action. Click for all the key best practices.
Think about the last newsletter you received in your inbox. Was a newsletter you looked forward to, or was it just junk mail?
Practical tips to improve your email newsletter, like using mobile friendly templates -45% of emails are opened on mobile. No smaller than 16px typeface!
The job of a marketer isn't easy. You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers. Becaus
Extensive email marketing post chocked full of advice on how to create great subject links and create rich email content that drives clicks.
Subject line tips - use numbers, keep it short
Social media news and new developments making social media marketing easier. (Instagram Post Notifications, Facebook Messenger, LinkedIn Acquires Lynda.com)
Note this company’s weekly email has a subject line with a topic as well as words indicating the weekly title. This encourages opens to learn about something specific. Suggest you test this. These guys are pros.
But a good email autoresponder can bring you new customers like clockwork - even when you’re not working.
3 ideas for email auto-responders: a welcome email, a problem solver email and a case study email.
emails get opened because of the rapport established between the sender and the recipient.
What are those email myths?
- Email isn't about selling
- Email isn't that great at driving traffic
- Promotional email isn't a priority.
- Replies are a huge win.
- You don't need to spend a fortune
- Subject lines don't drive opens
- Design is less important than you think
- Don;t send emails on holidays or weekends
- The bigger the list, the worse the emails.
- You can email people every day...
For example, subject lines don't drive opens - "...emails get opened because of the rapport established between the sender and the recipient."
Marketers who are creating email campaigns know that they have to think about responsive email design strategies first and foremost. It’s not easy to build a compelling email that will look great o...
Expert tips on designing emails that get opened and clicked. Detailed info.
Learn 25 simple and effective ways to organically grow your email database.
Build your email list with email itself, through social media, new content, with a partner and through advertising. Click for details.
Email open rates are, on the whole, abysmal.
According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%.
One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.
Schweitzer, who originally started out at the company.
"What can brands learn from TIME’s success to apply to their email marketing campaigns?
Last year, Luke Guy ran us through why our email open rates are nosediving, and what we can do about ...
Shorter and fewer links, more great content. Just some of the recommendations for 2015 emails.