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MOBILE - The New Inbox: The Intersection of Email, Mobile & Social Marketing

MOBILE - The New Inbox: The Intersection of Email, Mobile & Social Marketing | Email Marketing Tips | Scoop.it
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Peg Corwin's insight:

Excerpt


"Jenkins feels that social and mobile have really pushed email forward. Mobile without a doubt is revolutionizing email whether email accepts that or not. But mobile, Jenkins believes, is the biggest game changer that'll happen for email. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, .... Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer."


Takeaways and tips for mobile email:


  • Identify and target your mobile audience.
  • Get serious about subject lines & preview text/pre-headers. On most mobile devices you now see this as essentially your 2nd subject line so make it count.
  • Get smarter about content
  • Design for Mobile now ‐ as time goes on, more and more people will be reading your messages on Mobile.
  • Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website.
  • Segment your audiences. According to TailoredMail, women click 10 percent more often on mobile mail.
  • "Live" emails have staying power. Forty-three percent of mobile email users check email four or more times per day.

 

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Brian Yanish - MarketingHits.com's curator insight, June 14, 2013 9:19 AM

Great article, Peg thanks for sharing it.

Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin