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LEADS - 5 Lead Nurturing Emails Every Company Should Send

LEADS -  5 Lead Nurturing Emails Every Company Should Send | Email Marketing Tips | Scoop.it
In my last blog post “5 Reasons You Need Email Marketing Campaigns”, I noted that that out of all the other online marketing channels, many studies have shown that email marketing wins on ROI.


Summarized...


1. Newsletter

2. New blog post announcement

3. New product or service upgrade/announcement

4. Discount or promotion

5. Advice in the form of guides, eBooks or whitepapers


Via iNeoMarketing
Peg Corwin's insight:

Sensible suggestions, but I hope those blog posts are not saley.  Hope they answer client pain points, are fun, etc.

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iNeoMarketing's curator insight, June 7, 2013 7:52 AM

Lead nurturing content should be focused on the element of surprise, so whatever you send, surprise your recipient.


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Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin
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Popular Topics on Email Marketing Tips

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How to Make Your Confirmation Emails Not Suck (and Make Money)

How to Make Your Confirmation Emails Not Suck (and Make Money) | Email Marketing Tips | Scoop.it
Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receip
Peg Corwin's insight:

Sophisticated use of confirmation emails to further brand engagement.

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31 Dos and Don’ts for a Successful Email Marketing Campaign

31 Dos and Don’ts for a Successful Email Marketing Campaign | Email Marketing Tips | Scoop.it

How many times have you received a marketing email and deleted it without reading it

 

With businesses and consumers being bombarded with hundreds of emails a day it’s no wonder that it takes something special to get your emails noticed.

 

For some guidance follow the 31 dos and don’ts detailed in this infographic from Skadeedle.


Via Meg Appleby
Peg Corwin's insight:

For those who like their info in visual form....

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How Amazon Dominates E-Commerce With Email Marketing

How Amazon Dominates E-Commerce With Email Marketing | Email Marketing Tips | Scoop.it
The world's biggest retailer sends some of the world's smartest emails. See what Amazon's email marketing lifecycle looks like.
Peg Corwin's insight:

See nine examples of Amazon emails - welcome, receipt, invite, thank you, black friday and more...

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Speed up your email campaigns with 6 essential code & workflow tips

Speed up your email campaigns with 6 essential code & workflow tips | Email Marketing Tips | Scoop.it
Email marketing expert Becs Rivett shared with us her tips for not only reducing email payloads, but getting email designs from sketch to send as quickly as possible.
Peg Corwin's insight:

Advanced email marketing suggestions to speed email message load time.

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Email Marketing Services: The Best 21 Solutions

Email Marketing Services: The Best 21 Solutions | Email Marketing Tips | Scoop.it
21 awesome email marketing services that will help you handle your mailing campaigns. These are the same tools that successful marketers are using now.
Peg Corwin's insight:

Good summary of alternative email platforms to consider.

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A Little Incentive Goes a Long Way | Email Marketing Tips

A Little Incentive Goes a Long Way | Email Marketing Tips | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

What might you use for incentives?  free ebook or PDF, coupon, offer code, video, webinar, or related business freebie.

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6 Types of Email Addresses to Remove From Your CRM

6 Types of Email Addresses to Remove From Your CRM | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Un-engaged contacts are the hardest to remove from your email list because hope springs eternal.  Learn why you should.

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52 Ways to Increase ROI Using Email Marketing

52 Ways to Increase ROI Using Email Marketing | Email Marketing Tips | Scoop.it
Make your marketing calendar count with a tip for every week of the year! Increase your ROI using email marketing with ease.
Peg Corwin's insight:

Email marketing tips for newbies, creatives, sales superstars, social butterflies, master networkers, delegator and brainiacs with a quantitative bent.  Something for everyone.

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Free Email List Popup - Video Demo - from SumoMe

Free Email List Popup - Video Demo - from SumoMe | Email Marketing Tips | Scoop.it
SumoMe, free tools to grow your website traffic.
Peg Corwin's insight:

See video about free email popup where you can customize color, message, etc.

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How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies

How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies | Email Marketing Tips | Scoop.it
Learn how to implement three simple strategies one individual marketing blog used to grow its email subscriber list from 12,000 to 50,000 in eight months.
Peg Corwin's insight:

And what are those secret email list building strategies?  "Ask for emails more aggressively, create a one-month free course and write high-value guest posts."  Click for inside details.

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7 Data-Based List-Building Tips from 1,000,000+ Email Signups

7 Data-Based List-Building Tips from 1,000,000+ Email Signups | Email Marketing Tips | Scoop.it
7 Data-Based List-Building Tips from 1,000,000+ Email Signups
Peg Corwin's insight:

Good data what really works with email subscribe popups on your site.

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7 Tips for Growing Your Email List in a Time Crunch

7 Tips for Growing Your Email List in a Time Crunch | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

These list building ideas include Tell a secret and Cross-promote.  Click to learn more.

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10 Essential Tips for Creating Mobile-Friendly Emails

10 Essential Tips for Creating Mobile-Friendly Emails | Email Marketing Tips | Scoop.it
10 Essential Tips for Creating Mobile-Friendly Emails
Peg Corwin's insight:

EXCELLENT advice on how to create readable emails for mobile phones.

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Overcoming Common Email Marketing Obstacles

Overcoming Common Email Marketing Obstacles | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

No time, don't know what to write, unorganized, delivery dropping, inactive subscribers?  Learn what to do here.

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Email Marketing as Easy as Webmail

Email Marketing as Easy as Webmail | Email Marketing Tips | Scoop.it
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. [author]For more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, ...
Peg Corwin's insight:

Discussion of Get Response as an email marketing tool.  


quote:  Get Response "...seems to me to be sort of like the SquareSpace of direct email. Everything’s drag-and-drop, everything is template-based. "

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How to increase conversion rate on your blog

How to increase conversion rate on your blog | Email Marketing Tips | Scoop.it
Convert more visitors to email subscribers using the Content Cliffhanger Technique
Peg Corwin's insight:

Learn how the cliffhanger technique can increase conversions on your blog, help you build your email list.

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7 quick tips to craft the perfect email subject line

7 quick tips to craft the perfect email subject line | Email Marketing Tips | Scoop.it

GooMailChimp recently studied roughly 24 billion delivered emails and their subject lines. That’s a whole load of data, producing some fascinating results.

Peg Corwin's insight:

Learn about use of words like Free, Announcing and Charity in your email subject lines.

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Social + Email: How One Small Biz Grew Their Email List To 80k (And Counting!)

Social + Email: How One Small Biz Grew Their Email List To 80k (And Counting!) | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Pinterest and email work for DYI Natural to build their business.


Quote:  "As our traffic and email list grows, our social media lists grow organically and consistently."

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How to Avoid Killing Good Email Design with These Five Campaign Enemies

How to Avoid Killing Good Email Design with These Five Campaign Enemies | Email Marketing Tips | Scoop.it

AvoiEmail marketing campaigns are a delicate balance of different factors interacting in just the right way to create what is an overall smooth flowing campaign. Because of this, numerous little factor...

Peg Corwin's insight:

In your email marketing, avoid Mr Loud Colors, Mr. Distortion, Mr. Red X, Mr. Pixels, and Mr. Wordy.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

It's Time: How to Prep Your Email Marketing for the Holiday Season | Email Marketing Tips | Scoop.it
Helpful tips on how to gear up your email marketing for the 2014 holiday season.
Peg Corwin's insight:

Good advice about personalization and customization for the holiday season.  Basic good tips.

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Creating Email-Opening Worthy Content

Creating Email-Opening Worthy Content | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Rich emails include exclusive content, images, user generated contributions, including testimonials, and irresistible offers, all with great subject lines.

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Email marketing performance stats and benchmarks

Email marketing performance stats and benchmarks | Email Marketing Tips | Scoop.it
Email performance is generally equated to open, click-through and conversion rates. While some sources have reported a decline in the basic engagement metrics, it appears that email is trending toward great productivity among those users that do engage.
Peg Corwin's insight:

Quotable quote on email marketing ROI:  "Multiple sources reports that for every $1 spent, the average return on email marketing investment was nearly $40 to $45."

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Optimizing Email Through The Customer Journey [Infographic]

Optimizing Email Through The Customer Journey [Infographic] | Email Marketing Tips | Scoop.it
Optimizing Email Through The Customer Journey [Infographic] - infographic Email Marketing
Peg Corwin's insight:

Learn from this infographic how to sell more products by optimizing transactional emails.

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How to Write Successful Emails (and Improve Open Rates)

How to Write Successful Emails (and Improve Open Rates) | Email Marketing Tips | Scoop.it
This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder ...
Peg Corwin's insight:

Tip to improve your open rates:  ...by simply removing the header you increase open rates because most headers have companies brand within them.

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