Email Marketing Tips
Follow
Find
3.9K views | +3 today
 
Scoop.it!

LEADS - 5 Lead Nurturing Emails Every Company Should Send

LEADS -  5 Lead Nurturing Emails Every Company Should Send | Email Marketing Tips | Scoop.it
In my last blog post “5 Reasons You Need Email Marketing Campaigns”, I noted that that out of all the other online marketing channels, many studies have shown that email marketing wins on ROI.


Summarized...


1. Newsletter

2. New blog post announcement

3. New product or service upgrade/announcement

4. Discount or promotion

5. Advice in the form of guides, eBooks or whitepapers


Via iNeoMarketing
Peg Corwin's insight:

Sensible suggestions, but I hope those blog posts are not saley.  Hope they answer client pain points, are fun, etc.

more...
iNeoMarketing's curator insight, June 7, 2013 7:52 AM

Lead nurturing content should be focused on the element of surprise, so whatever you send, surprise your recipient.


  • See the article at www.optify.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
Click the Filter tab to see subtopics. See more at http://pegcorwin.com.
Curated by Peg Corwin