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LEADS - 5 Lead Nurturing Emails Every Company Should Send

LEADS -  5 Lead Nurturing Emails Every Company Should Send | Email Marketing Tips | Scoop.it
In my last blog post “5 Reasons You Need Email Marketing Campaigns”, I noted that that out of all the other online marketing channels, many studies have shown that email marketing wins on ROI.


Summarized...


1. Newsletter

2. New blog post announcement

3. New product or service upgrade/announcement

4. Discount or promotion

5. Advice in the form of guides, eBooks or whitepapers


Via iNeoMarketing
Peg Corwin's insight:

Sensible suggestions, but I hope those blog posts are not saley.  Hope they answer client pain points, are fun, etc.

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iNeoMarketing's curator insight, June 7, 2013 4:52 AM

Lead nurturing content should be focused on the element of surprise, so whatever you send, surprise your recipient.


  • See the article at www.optify.net
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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6 Simple Tips to Double Your Email List Using Facebook.

6 Simple Tips to Double Your Email List Using Facebook. | Email Marketing Tips | Scoop.it
Building your email list gives you the ability to promote your business when "you" want. Here are 6 simple tips to double your email list using Facebook
Peg Corwin's insight:

With the goal of doubling his email list, Kyle ran a giveaway on Facebook where the winner would receive a free bag of the new coffee flavor along with a handmade bracelet from Northern Thailand.

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How to Optimize Your Emails for Mobile: A Beginner's Guide

How to Optimize Your Emails for Mobile: A Beginner's Guide | Email Marketing Tips | Scoop.it
Learn how to get your email marketing in tip-top shape for mobile devices.
Peg Corwin's insight:

For mobile emails, think big fonts, streamlined content, single column, touch-friendly buttons, image blocking.  Optimize the upper left corner.

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6 Clever Triggered Emails to Inspire Your Marketing Automation

6 Clever Triggered Emails to Inspire Your Marketing Automation | Email Marketing Tips | Scoop.it
Get some examples of different triggered emails to inspire your automated email marketing campaigns.
Peg Corwin's insight:

See good examples of these kinds of automated emails from big brands - welcome, re-engagement, confirmation, unsubscribe, thank you, time/date trigger.

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How to Onboard Your Web and Mobile App Users with Email

How to Onboard Your Web and Mobile App Users with Email | Email Marketing Tips | Scoop.it

Strategies for engaging users without flooding their inbox. 

 

Learn how to:* How to get 2X more opens and clicks from your onboarding emails* How to make the three must-have onboarding emails that actually get people using your app* A breakdown of how top companies like Mailchimp, Kickstarter, and Beats Music onboard their customers with email

Peg Corwin's insight:

Examples of onboarding, re-engagement and evaluation emails.for your review.

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10 Ways to Build Your Email List - the Right Way

10 Ways to Build Your Email List - the Right Way | Email Marketing Tips | Scoop.it
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Krista Bunskoek – Enjoy!  Think email marketing is dead? Think again. Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received. Email is one of the most personal, customizable forms of online marketing.Continue Reading
Peg Corwin's insight:

List building methods.  You've heard of them, but good reminders and suggestions.

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Next Up for B2B Email Marketing: Automation

Next Up for B2B Email Marketing: Automation | Email Marketing Tips | Scoop.it
Email remains vitally important to business-to-business marketers and is arguably more valued by industry professionals now more than ever before. According to a new eMarketer report, email marketing today requires sophisticated systems to manage cross-channel campaigns and deliver personalized, highly targeted experiences to customers.
Peg Corwin's insight:

Automation is critical to stepping up B2B email marketing.


"For B2B marketers that use email—and indeed for any B2B marketer today—personalizing messages and integrating channels are vital, and automation is essential for executing those tactics."

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Why Your Email Open Rate Is Low And What You Can Do About It

Why Your Email Open Rate Is Low And What You Can Do About It | Email Marketing Tips | Scoop.it
Remember when you were a kid. And you spent hours building the perfect sand castle. It had a moat. Towers on each corner. Windows. Doors. Then some other kid came along and kicked it down. All that hard work gone.

Via Meg Appleby
Peg Corwin's insight:

The post quotes stats that industry open rates are 15-40%.  She aims for 50%.  Wow.  Read how she does it.

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TinyLetter - A Personal Way to Keep in Touch With Fans

TinyLetter - A Personal Way to Keep in Touch With Fans | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Mailchimp owns Tinyletter, "... an elegant way for people to send personal letters to their friends, fans and followers."

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For Email Newsletters, a Death Greatly Exaggerated

For Email Newsletters, a Death Greatly Exaggerated | Email Marketing Tips | Scoop.it
Email newsletters, old-school artifacts that were supposed to die with dial-up connections, are not only still around, but very much on the march.
Peg Corwin's insight:

Email newsletters regain popularity as a way to organize news and social media into relevant buckets.

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Reviews of the Top 10 Email Marketing Services 2014

Reviews of the Top 10 Email Marketing Services 2014 | Email Marketing Tips | Scoop.it
Read Our Expert Reviews and User Reviews of 23 of the most popular Email Marketing Services here, including features lists, star ratings, pricing information, videos, screenshots and more.
Peg Corwin's insight:

Choosing email marketing software, or thinking of a switch?  Here's one list reviews of all the major platforms.

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How Split Testing Your CTA Will Boost Your Business

How Split Testing Your CTA Will Boost Your Business | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Daily Egg says to test these email newsletter variables:


  • Size (How big is the link? Will people notice it right away?)
  • Color (Does the button stand out?)
  • Text (Do people understand exactly what will happen if they click?)
  • Position (Do people have to scroll to see the button?)
  • White Space (Is the link getting lost in the clutter?)
  • Special Effects (Does the button attract attention because it stands out from the page?)
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30 Opt-In Freebie Ideas Your Ideal Subscribers Will Thank You For

30 Opt-In Freebie Ideas Your Ideal Subscribers Will Thank You For | Email Marketing Tips | Scoop.it

Are you struggling to find a suitable gift to offer your new email subscribers? These 30 ideas (with examples) will help you create an opt-in gift your ideal subscribers will LOVE!!


Via Meg Appleby
Peg Corwin's insight:

Love these many ideas for opt-in incentives for email subscribers.  

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15 Sure-Fire Ways to Make Sure Your Emails Are Opened and Read

15 Sure-Fire Ways to Make Sure Your Emails Are Opened and Read | Email Marketing Tips | Scoop.it
Your open rates are less than the industry “norm” of 20%. Are they getting all that juicy stuff? Here are 15 ways to make sure your emails are opened
Peg Corwin's insight:

15 valuable tips to improve your open and CTR rates on email newsletters.

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Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration

Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration | Email Marketing Tips | Scoop.it
Learn about different places to find content for your email marketing efforts.
Peg Corwin's insight:

Create email newsletters about popular industry Linkedin groups, FAQs on Twitter, FAQs from customers, and more.

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Email Marketing, Done for You - The Client Machine

Email Marketing, Done for You - The Client Machine | Email Marketing Tips | Scoop.it
Get More Prospects Thinking of You When They Need What You Do! For less than $1 a day with The Client Machine™, plus our 30-Day Free Trial Sign Up Now – MAKE US PROVE IT WORKS – RISK FREE Introducing “Set It and Forget It” Client/Prospect Engagement with The Client Machine™ If you run a… Read More»
Peg Corwin's insight:

This marketing service is what email marketing should be -  something your client wants to open, continually branding your biz.  


Why is it so hard to this ourselves?  Because we amateurs don't write good subject lines and we cannot afford to spend the time to find engaging content that they do.  


I have not used this product and am not affiliated with it in any way.   It just raises important questions for email marketers.  30 day free trial, by the way, and $29.95 a month.

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Improve Email Engagement With Google Analytics Demographic Segmentation

Improve Email Engagement With Google Analytics Demographic Segmentation | Email Marketing Tips | Scoop.it
By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.
Peg Corwin's insight:

Learn to use Google Analytics to better understand and improve email engagement.

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Do you need an Email Marketing or Marketing Automation Tool?

Do you need an Email Marketing or Marketing Automation Tool? | Email Marketing Tips | Scoop.it
Are you unsure about investing money in a Marketing Automation Tool? In this article we discuss why and when you should move to a marketing automation tool.
Peg Corwin's insight:

Good discussion at the end of this post about when you need to move from email marketing to marketing automation tools.  Check it out.

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9 World-class Bloggers Share Their #1 Email List Building Tip

9 World-class Bloggers Share Their #1 Email List Building Tip | Email Marketing Tips | Scoop.it
This is a guest post from Nate Desmond of SumoMe, plus half a dozen contributors you’ll encounter throughout the article. ...
Peg Corwin's insight:

Blog partnerships, popovers and prominent invitations to subscribe are just some of the ways great bloggers use to build their email lists.

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Mobile, List Building, Analytics and Automation Tools and Apps

Mobile, List Building, Analytics and Automation Tools and Apps | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Learn about 6 tools in detail and see screenshots.  The first is an interesting app that allows you to encourage prospective clients to add their emails to your list by texting a keyword.

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How to Offer a Daily or Weekly Subscription Option in MailChimp

How to Offer a Daily or Weekly Subscription Option in MailChimp | Email Marketing Tips | Scoop.it
Give your blog subscribers more options by offering a daily or weekly subscription option in MailChimp. Step by step tutorial included in this post.
Peg Corwin's insight:

I prefer my email newsletter subscriptions to offer options.  Here are screen by screen instructions to set up Mailchimp with daily and weekly alternatives. 

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Email Works…But We Can Do Better

Email Works…But We Can Do Better | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

See eMarketer research showing email marketing techniques used in 2014 and read a thought discussion of them.

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10 Things to Nix in Your Next Email Newsletter

10 Things to Nix in Your Next Email Newsletter | Email Marketing Tips | Scoop.it
Sending an email newsletter soon? Here's what you should nix in your newsletter before it goes out.
Peg Corwin's insight:

Excellent email marketing recommendations, as usual, to improve your newsletters.

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5 Tricks To Help You Send Messages That Convert - Autosend

5 Tricks To Help You Send Messages That Convert - Autosend | Email Marketing Tips | Scoop.it
Learn five tricks you can use to increase open rates, CTR, and conversions of your emails, text messages, and push notifications to customers.
Peg Corwin's insight:

Consider your From name, your headline, personalization and more to improve Click Through Rates..

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How to Get Higher Email Opens By Split Testing Subject Lines

How to Get Higher Email Opens By Split Testing Subject Lines | Email Marketing Tips | Scoop.it
Peg Corwin's insight:

Have you tried split testing yet?

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Adding Goal Tracking to Your WordPress Site

Adding Goal Tracking to Your WordPress Site | Email Marketing Tips | Scoop.it
If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!

Via Meg Appleby
Peg Corwin's insight:

Super Plugin and enables emails triggered by website actions of visitors.

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Meg Appleby's curator insight, June 4, 6:15 AM

Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you can send them automated follow-up emails based on those specific page views and segment your list to find your most engaged subscribers.