Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is becoming one of the most popular activities conducted on such devices.
Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here.
Welcome email data and insights. For example, "Subscribers that read these welcome emails were also far more likely to read future promotional emails and to buy from these retailers. Those who didn’t read the welcome emails were extremely unlikely to read any future messages, but, interestingly, they still showed high value."
List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.
Recommendation backed up with data for growing your business email list.
"The most effective tactic according to respondents was gaining email addresses during the checkout process. This make perfect sense. After all, you already need an email address from customers during the online purchasing process. You’re not technically asking for anything they aren’t already giving.
"It simply requires adding a small checkbox for customers to check if they’d like more information, promotions or discounts. This could be why 52% of marketers said it was also a very or somewhat easy tactic to implement."
But a good email autoresponder can bring you new customers like clockwork - even when you’re not working.
3 ideas for email auto-responders: a welcome email, a problem solver email and a case study email.
Three tips for images in responsive emails:
- "Reduce from 300 dpi to 72 dpi,
- Optimize image width for 600 px
- Smush.it! – Reduce file size"
As usual, the week has been full of email marketing news. If you’ve been looking around to see what’s happening, we’ve got you covered – we’ve rounded up three of the most interesting developments ...
Even millennials are still using email, according to recent research. Most common ways to segment emails are: "demographic data (41%), geographic data (31%), and customer satisfaction survey data (34%). "
If email marketers have learned anything over the past few years, it’s that every customer is now a moving target. They’re checking emails on their phones and tablets, which means they’re doing a l...
Geo targeting is a great way to personalize emails, helping customers find nearby locations to purchase services.
I also learned in this post that you can put a live instagram feed in an email. Did not know that.
emails get opened because of the rapport established between the sender and the recipient.
What are those email myths?
- Email isn't about selling
- Email isn't that great at driving traffic
- Promotional email isn't a priority.
- Replies are a huge win.
- You don't need to spend a fortune
- Subject lines don't drive opens
- Design is less important than you think
- Don;t send emails on holidays or weekends
- The bigger the list, the worse the emails.
- You can email people every day...
For example, subject lines don't drive opens - "...emails get opened because of the rapport established between the sender and the recipient."
Marketers who are creating email campaigns know that they have to think about responsive email design strategies first and foremost. It’s not easy to build a compelling email that will look great o...
Expert tips on designing emails that get opened and clicked. Detailed info.
According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. … Continued
The most underused email strategy is segmentation. Learn how to slice and dice to improve open rates and conversions.
Good table about what email segments marketers are using, and one on how they are aggregating marketing data across channels.
Learn 25 simple and effective ways to organically grow your email database.
Build your email list with email itself, through social media, new content, with a partner and through advertising. Click for details.
Sales were a key way to get users to check out tailored product recommendations. Fully 84% of females who opened and read promotional emails said they would be encouraged to read website or email recommendations of products if they were on sale, and 78% of their male counterparts said the same.
Take-away: "put the reason behind their email product recommendations front and center.
Facebook can be great way to build your email list! Take these 15 easy steps and grow your email list with social media, hassle-free!
Reorder tabs to make sure your email subscribe one is front and center. Optimize your Facebook cover, Add a coupon, a landing page and an opt-in to your site page link. And more.
80% of email users like retail product recommendations based on previous purchases
Quote: "This was the highest response, followed by 71% of respondents who liked it when retailers’ emails featured recommended products based on what they had viewed online but not purchased."
Netflix knows what kinds of TV shows you want to watch next. Pandora plays obscure sub, sub-genre music you would never otherwise know you loved. Amazon recommends everything from books to spatulas...
Examples of personalization for marketing emails to give you ideas
Sometimes the big changes are the ones that make the most difference. Here are significant adjustments you can make to your email campaigns to drive results.
To improve ROI, you should be testing your email marketing format, structure, time of day, content types and more. Learn the specifics here.
Check out the email list building tools Justuno, MailMunch and CouponPop, all new and integrated with at least some email platforms.
Once an email marketing campaign is sent out, subscribers are going to get the content from that time of send – whether they open emails that day or a year from now. Most campaigns don’t take into ...
Personalization is the future of email marketing. Examples from this case study will give you ideas for your business.
The 5 steps are: look at inactive, segment by activity, reach out to inactive, send cutoff email, and then remove them.
Why is it so hard to remove them from promotions? Because you keep hoping they'll come back. But better to have a clean list of engaged readers and higher open rates.
Email open rates are, on the whole, abysmal.
According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%.
One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.
Schweitzer, who originally started out at the company.
"What can brands learn from TIME’s success to apply to their email marketing campaigns?
In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.
Rather technical post getting into the difficulties of cross-domain tracking of customers with a specific solution.