Email Marketing Tips
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6 Email Marketing Metrics Everyone Should Measure (No Excuses)

6 Email Marketing Metrics Everyone Should Measure (No Excuses) | Email Marketing Tips | Scoop.it
What email marketing metrics to track, why you should track them and how to diagnose issues if you’re behind the curve.
Peg Corwin's insight:

Key email metrics?  Measure conversion rate of visitors to subscribers, confirmed opt in rate, email open rate, clickthrough rate, unsubscribe rate, and sales.  See common problems with underperformance in each area and how to fix.

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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin