Email Marketing Tips
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How to Rescue Your Dying Email Open Rates Before It's Too Late

How to Rescue Your Dying Email Open Rates Before It's Too Late | Email Marketing Tips | Scoop.it
HubSpot found that companies that sent over 30 campaigns per month saw lower email open and click rates.

Campaigns were defined as targeted, individual emails sent to a portion of the companies’ databases. This wasn’t a generic email blast to everyone.

What was the sweet spot that they found?

Sixteen to thirty email messages a month seemed to generate the best response.
Peg Corwin's insight:

Email marketers, to improve open rates send less than 30 per month, keep them short, provide value not promotions, use numbers, always include a call to action. Ask questions to build trust. Click for details.

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Email Marketing Tips
Email Marketing Tips helps marketers start and manage email marketing campaigns and autoresponders to grow their customer email lists.
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Curated by Peg Corwin